Do you have a great brand idea, but don't know how to make it into a reality?
Do you want to have full creative freedom, get out of the 9 to 5 rut, and run a clothing business on your own terms?
Do you want to bring your ideas to life, but struggle with how to get there?
Do you lack the knowledge and understanding of what it takes to actually start an apparel brand?
Do you struggle to map out everything and don’t know what steps are the correct steps to take and in what order?
Are design, product development and manufacturing completely foreign to you?
Do you want to create a unique brand with a solid go-to-market strategy?
Do you want to fully know your target customer, understand your market and have a profit plan?
We've got you covered!
WHAT YOU GET
Course Videos
3+ hours of course videos with 8 comprehensive lessons that will guide you through these steps:
- Build your foundation
- Manage your business
- Build your brand
- Design your collection
- Make your garments
- Sell your products
Reading Materials
Complementing reading material to give you actionable steps to master skills such as:
- How to fit a garment
- How to comment a garment
- Marketing tactics
- Fabric knowledge
- Quality control
- How to make a tech pack
- & more
Downloadable Templates
Actionable, step-by-step checklists and templates that produce specific results and allow you to understand and implement the course learnings with ease and speed. Including:
- Course completion secrets
- The complete Course Workbook
- Startup Checklist
- Apparel Glossary
- Business Plan Template
- Budget Template
- Bootstrap list
- Customer Profile Template
- Marketing Tactics Checklist
- Product Price Matrix
- Male and Female croquis templates
- Manufacturing Checklist
- Online Store Checklist
- Order Form Template
LISTEN TO WHAT OUR COMMUNITY SAYS ABOUT APPAREL ENTREPRENEURSHIP
I’m so glad I found Apparel Entrepreneurship. Before meeting this dynamic duo, I lacked a clear roadmap to create and launch my fashion brand. Their materials, such as their detailed book, provided a timeline and information on each step to creating a new fashion brand. Having access to their live Q&A was helpful since Ana and Klas were ready to answer any questions submitted. Not only are they knowledgeable but they are committed to the success of all apparel entrepreneurs!
Tan Gopal
USA
Apparel Entrepreneurship helped me to finally start working with confidence on my brand. I did not know anything about how to start fashion brand etc. The amount of knowledge and information that is available from Apparel Entrepreneurship is invaluable. It guided me into the right direction when it came to what to do and what not do to. Thank you Ana & Klas!
Phil Nelson
Holland
I started my company with basically zero knowledge about the apparel industry. With no network, no experience not even basic industry knowledge. The complexity of it is frightening ….so frightening, that at one point I was on the verge of giving up.
And this is when I came across the Apparel Entrepreneurship community. It was like getting a structured handbook – it’s extremely useful! Access to many years of industry expert knowledge, giving me a strong basis and opening my eyes to directions, trends and necessities I haven’t even though of before……and whenever I’m stuck or in doubt, I can always count on the community to help me out.
I can’t express how grateful I am to Ana and Klas for starting this! Thank you!
Edit Nagy
Hungary
Apparel Entrepreneurship’s focused pool of information, contacts, and templates is a service that I couldn’t get anywhere else.
I am coming from another industry and for me, AE is both a crash course and a support system to make my development process both faster and more accurate.
I’m also looking forward to seeing how the community grows and I expect that to be another source of valuable information and support as I’m preparing to launch and then grow my brand.
Joonas Luotonen
Finland
Apparel Entrepreneurship is such a valuable asset to any clothing brand. Ana and Klas both have a wealth of experience from setting up their own brands which means that the advice, based on these experiences, is realistic and actionable. They provide useful resources to help brands learn about the elements required for running a clothing line, and the tools and templates offered here are extremely valuable as they are hard to find elsewhere. The availability of the community helps to make brands feel well supported by the two of them, and by other entrepreneurs.
Charlie Pollard
USA
I am a french entrepreneur. I knew nothing about the apparel business, when I bumped onto Apparel Entrepreneuship. Whaouh! This is the perfect balance between knowledge, user-friendly tools, and community. I found it very useful to learn about the business and interact with pros.
Thomas Blard
France
What Apparel Entrepreneurship has created is long overdue in this industry. Your experience and the content you create out of it is of very high value, not only for new starters but also for those that already deal within a running system, to better understand the full picture. It provides a nice guidance and source of help for those who do not have the relevant network yet to get proper information from.
Simone Meier
Germany
Starting my own brand seemed like a too big of a project for me to embark on. I didn’t know where to start, what questions to ask or where to turn. Ana and Klas at Apparel Entrepreneurship, helped me with everything! Their combined knowledge and experience is impressive. They set the tone for what was to come, they gave me guidance of where to start, from branding, marketing, hangtags, to neck and size labels, to patterns, fabric, and manufacturer hunting. They walked with me every step of the way and having them as a guide made the journey feel safer and they do push things forward. You’re never standing still and if I ever had any questions – they’re super quick to answer. The best part was that they are so passionate and invested in the work that they do. They genuinely care and they want you to succeed.
Emine Güler
UK
THIS IS WHAT YOU'LL LEARN
Build Your Foundation
You will learn how to build a solid foundation so you can run your brand efficiently, effectively, and without stress. In this stage, you will focus on entrepreneurship, how to best operate and run your business, how to determine your values and your brands why. You will also learn what you need and what you don’t need to succeed with your business.
Manage Your Business
You will learn about financing options and how to best manage your finances. You will also learn about how to nail your brand story, and how to best strategize your business. In this stage, you will also focus on creating a solid business plan, including how to understand market opportunities and finding your unique point of view.
Build Your Brand
In this stage, you will learn how to build a strong brand. Your focus will be on creating a unique brand identity, on making your branding package, on figuring out your target customer and your particular market niche. This is also the step where you will learn how to strategize your marketing.
Design Your Collection
Here you will learn about designing your styles and collection, even if you don’t know how to draw. In this stage, you will focus on how to define and plan your collection and how to create a selling collection structure. You will also learn all about tech packs, bill of materials, measurement lists, how to source materials, and how to set and control product prices.
Make Your Garments
In this stage, you will learn how to make/produce your garments. You will focus on creating samples, how to find the right manufacturing partners, how to get patterns done, and how to control and plan your bulk production.
Sell Your Products
This is a very important step. Here, you will learn how to successfully sell your garments and collection. You will learn about different sales strategies and how to determine the one that suits your brand best. You will know how to create an optimal sales kit, how to work with orders, and how to master customer service. You will also learn about opportunities by working with retailers, agents, and distributors.
THE 6-STEP PROCESS
Step 1
Build a solid foundation to run your brand efficiently and effectively.
Step 2
Manage your finances, team, story, and business strategy.
Step 3
Create a strong brand identity, find your target customer, and master your marketing strategy.
Step 4
Define your collection, design your styles, and source the right materials.
Step 5
Create patterns and samples. Find the right manufacturer, control quality & plan the bulk production.
Step 6
Determine your sales strategy, explore different sales channels, and succeed with your customer care.
WE ARE YOUR MENTORS
What We Do
- We educate and empower apparel entrepreneurs, around the world to start, run, and grow profitable, meaningful, and successful clothing brands.
- We are the founders of the online educational platform Apparel Entrepreneurship.
- We host the Apparel Entrepreneurship Podcast.
- We are authors of the book Apparel Entrepreneurship – How To Successfully Start & Run A Clothing Brand.
- We are apparel strategy consultants.
- We are the founders of the Desinder.com, the platform connecting brands and freelance designers worldwide.
- We are running a technical apparel design agency since 12 years
Ana's Background
- BFA in Fashion Design from Parsons School of Design in New York & Paris.
- 20+ years experience from the apparel industry.
- Designed and product developed award winning products for international outdoor brands.
- Launched and run 2 own brands.
Klas's Background
- MSc in Digital Communication from the Royal Institute of Technology Stockholm & ENST Paris.
- 20+ years experience from working with sales, marketing, e-commerce, project management, and business development.
- Launched and run 2 own brands.
A BRIGHT FUTURE
This Course will guide you through our proven 6-step success blueprint on how to go from just an idea, to having your own profitable apparel brand. At the end of this course you will know how to turn your dream into reality, and you will have the building blocks to run a sustainable business that can support yourself and your family. This will also be a solid foundation if you choose to take your brand idea into something much bigger.
SIGN UP NOW
How To Successfully Launch A Clothing Line
Includes:
- 3 hours of course videos with 8 comprehensive mastery lessons
- Complementing reading material to give you actionable steps
- Actionable, step-by-step checklists and templates
Includes:
- 3 hours of course videos with 8 comprehensive mastery lessons
- Complementing reading material to give you actionable steps
- Actionable, step-by-step checklists and templates
FREQUENTLY ASKED QUESTIONS
We know it might be a busy time for you, and to make it manageable, we have created the entire course as a go-at-your-own-pace solution. We really want you to properly work through the course, without rushing it. Some steps require time, research, and implementation. You have to give yourself time to actually DO what’s in the course.
Take the time that you need, be it 2 weeks or 6 months, it’s totally up to you:)
The course is accessible 24/7 for 2 years.
This course is right for you if you have an apparel brand idea or concept and want to make that into a reality. You do not need to have prior industry experience. You will learn step by step how to create a unique design, product develop it, and get it into customers’ hands.
The course is not right for you if you are looking for one-on-one coaching. This is a course where the responsibility is on you to work through the course lectures and take the necessary action and implement what you learn.
The course isn’t right for you if you have advanced knowledge in all apparel business phases. If you already master branding, concept creation, designing and product development, brand marketing and sales, then you are most probably too advanced.
BUT, if you only master one small part like the design or only marketing, this course will give you a full insight and learning on how to get from an idea to the final product. And then get that product into customers’ hands. You will learn what needs to be done in all stages included in running a successful apparel brand.
This course is also not for those who want a “quick fix”. It will take time to get to the results you want. It will require hard work and dedication over a longer period of time.
The course overall takes ca 4 hours to consume from start to finish. But it’s the thinking, and working in between the steps that will take time. We suggest that you dedicate 1h per day or allocate at least 2 hours per week to have momentum and to have a continuous thought process and implementation time.
You will have access right away after you have received your welcome email from us.
To watch and consume the course, you will need to have a computer or tablet and a good internet connection.
Not at all. You will be guided step by step. If you have any questions, we will be here to help you. As long as you are hungry to learn, you’ll do fine!
The course is structured from a pure startup point of view. From A (idea) to Z (launch). You will learn the fundamentals in our proven 6-step success path framework.
The Membership Program focuses more on running and growing a brand, the operational aspects, and how to run and scale a successful and profitable brand. The strength of the membership lies in the many available tools, templates, and databases plus the weekly guidance and support from us as mentors and a community of other apparel entrepreneurs. The membership is a perfect CONTINUATION of the course. Through the course, you will have the fundamentals, but a growing apparel brand requires continuous education, work, tweaking, and evolving.
At the moment, there is more free information available than ever before.
You can be Googling and YouTubing till your eyes bleed, but it won’t matter. You don’t know what you don’t know, meaning if you have no idea what’s important to know and what doesn’t matter, you could spend months googling and doing the wrong things in the wrong way, in the wrong order, losing tons of time and most probably money.
It’s not about having access to as much information as possible, it’s about having access to a structured framework, a proven process, so you can work on what matters, in the right order. You also want to learn the “ins” of this industry so you can avoid costly and timely mistakes.
That’s fantastic. Many successful apparel businesses have 2 founders! 2 people can absolutely work through the course, you only need one registration login.
Great, we are here to help answer them. Please email us at hello@apparelentrepreneurship.com
Well, it’s pretty simple, you will probably be in the same spot as you are right now. If you don’t want to go after your dream, release your creativity and work on your own terms….. No hard feelings!
When you put it in perspective to how much an MBA program or a Parsons School of Design tuition costs, you will see pretty quickly that yes, it is worth it. And not only is it worth it, but it also includes tips and tricks from the industry that you can’t buy or learn in school. It’s the things that you only learn by experience and by actually working in the industry.
Most programs are focused on business or just fashion design. This course combines those plus adds production, marketing, and sales.