Apparel Entrepreneurship

How To Start & Run A Successful Apparel Brand

Learn about apparel entrepreneurship from idea to market launch, and beyond.


Product Development

Marketing & Sales

The Complete Guide To Running An Apparel Brand, from idea to market launch, and beyond.

Apparel Entrepreneurship is an inspirational and educational book that will guide you in the achievement of starting and running your apparel brand. It provides you the education and experience to do it, together with hands-on tools and steps to action. It gives you the information and tells you HOW to implement it in your business.

It will help you if you want to:

Step-by-step in all parts, from business setup, building partner relationships, product development, to marketing, branding, and how to sell online.

In 21 chapter, Apparel Entrepreneurship, helps you fast-track your apparel business in a cost-efficient way:

Business Start-Up

Entrepreneurship, Administration, Idea & Customer Need, Market Scan, Business Plan, Branding, Money, Team

Product Development

Define Your Collection, The Design, Sourcing, Pattern & Prototype, Pricing, Production, Sustainability

Marketing & Sales

Sales, Order, Shipping, Marketing, Customer Service, After The Launch

What Readers Love About This Book


United States

Detailed book with priceless information about the apparel industry

Ana and Klas have dedicated themselves to helping others start an apparel business. Their first hand experience is shared through this well-organized book. This book has the following:

1.Outline of how to start a clothing business and what steps to follow (great for a beginner!)
2.Motiviation - super useful motivation throughout the book to get things done and keep making progress
3.Technical information - the authors detail how to go from concept to product to launch. This really helps make the process seem tangible, actionable and doable!
4.Term dictionary - throughout the book and at the end there are terms used in the apparel business that Ana and Klas explain. Wow! This is useful when you start making progress and what to ensure you understand all the terms with vendors and ask the right questions.

Super great people that have made a super book!


Practical knowledge, hard questions, and insightful checklists

The authors have years of experience in outdoor apparel industry and they've created a manual that outlines the necessary steps for creating a clothing business. To me, this guidebook has been invaluable. I haven't found a similar package anywhere else.

Joonas Luotonen


Nicole Hollaender

United States


Step by step, easy to understand, even if like me, you only have an "idea" to develop.



This book is a must have for any budding, novice (or experienced!) entrepreneur in clothing. There is something here for everyone - the basics, which are laid out and explained in a clear, easy to read format with plenty of graphics, charts and diagrams. For someone who's worked in the industry 12 years, I still want to learn and have much to develop. This book is helping me with direction, planning and as a really great checklist.

Extremely useful!

D Snelling

United Kingdom

G. David


Became my bible...

Just spent 20 years in the textile industry but never built a clothing brand... Had some expertise but was missing some pieces of the puzzle. This book is well presented, simple but exhaustiv and goes straight to the point. It was, is and surely will be super helpful !
Never far from me ūüėä


Insightful, encouraging, & reader friendly

This is an excellent book. It is written in a simplistic way for fruitful understanding. I strongly recommend this book to all Fashion Designers & for those who are in the business of “continual learning. “ It breaks down the steps that you need to know as a Fashion Designer for a successful business!!!

This book is a wise investment! I encourage to buy it.


United States

Stephen Devoe


Great info inside!

Very informative!


Great Book!

This book is guiding me to get clear on my business offerings, objectives and customer.



These are some of the verified reviews from Amazon, where the book has a 4.6 average.

What's In The Book?



As an entrepreneur, no one will be there to make sure you put in the work and stick to your deadlines. Focus on your dream, your vision, and mission of the brand. Don‚Äôt let anyone or anything get in your way.‚Äč


As an entrepreneur, no one will be there to make sure you put in the work and stick to your deadlines. Focus on your dream, your vision, and mission of the brand. Don‚Äôt let anyone or anything get in your way.‚Äč


That exciting idea usually starts with: Why doesn’t this exist? I wish I had this type of garment. I need to have … Try to solve common problems and figure out the customer need. Without a need, no one will buy your product.


The products you’re thinking about are styles you would wish to wear, but will someone else want your stuff too? Is there a need for you clothing? Is there a gap in the market?


Before even starting you brand you need to know where you are going and what your plan is. The process is as important as the outcome because once you’re done, it will be obvious what your strengths and weaknesses are.


Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label.


Selling your line will make a profit that you can use to continue working on the next collection. But you will most certainly come to a point where the sales revenue isn’t enough to finance the growth of your company. You will need to look at ways of financing your business and cover the costs until you make enough revenue to pay it back.


There are many roles that need to be filled in your business. As a small apparel brand you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource.



What do you want your brand and your products to stand for? What is your point of view, your identity, and how does that differentiate from the other designers? When you have that clear, make sure you implement it in every design you do.


The styles should fit in with the vision and identity of your brand. You will have to give the customer the connection between the brand image and the product. They need to correspond.


How do you find material and manufacturers? The material need to tell the same story as the concept and the design. They go hand in hand.


It doesn’t matter how great your design is if the pattern is horribly cut. One thing is to have design lines drawn on a piece of paper, and another is to actually be able to pattern the style. You will have to make a number of prototypes for each style before you can start production.


How do you price your products? How much does it cost to make a garment? We take a look at different strategies and examples.


At the end of your product development cycle it is finally time to sew and make all the garments in larger quantities.



Selling goes hand in hand with marketing, and it should be integrated into everything you do. We take a look at the most common ways of selling your product.


Receive sales order and place production orders. When are the yearly sales periods?


First you need to transport the garments from the manufacturer to e.g. your office or warehouse and then to your customers.


Marketing should be embedded in the whole company, in everybody that works there, and in everything you do. Everything a company does is marketing.


Pay attention to your customers before, during, and after they purchase from you. Your customers are the best influencers.

Apparel Entrepreneurship
The authors: Ana & Klas Kristiansson

Great info inside!


Became my bible...




Great Book!

Why The Apparel Entrepreneurship Book?

You will tap into 15+ years of experience, knowledge, and passion in the apparel industry. We have built the free life we have dreamt of for years, and we know the feeling of being in full control of your time and your business.

The Apparel Entrepreneurship Book will help you achieve your dreams, live the life you want and spend it doing what you love, just like we do.

Who Is The Apparel Entrepreneurship Book For?


Ambitious Beginner

Whether you want to start a new apparel brand, or you have an existing business and want to expand into apparel, this book will help you get started the right way.


Industry Novice

Already working in the apparel industry and want to launch your own brand? You might have worked in some areas of the business and have knowledge gaps in certain areas.


Brand Owner

If you have an existing apparel brand and want to expand your collection, deepen your knowledge, and improve areas of your business where there are competence gaps, the book is for you.

Billing details

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One Time Offer - How To Write A Business Plan Workshop Including Templates
In this 1,5h class, we share everything you need to know to get super clear on how to write your own business plan. It will save you so much time when running your clothing brand. We are using the Apparel Entrepreneurship Business Plan Template as a foundation and to guide you through the process. We are walking through every section, covering how you should use it in your favor.

Business Plan Template
How To Write A Business Plan Guide
Budget Template & Customer Profile template.

$150.00 $97.00
One Time Offer - Find Your Unique Value Proposition & Brand Niche
In this 38 min class, we teach you our exact step-by-step blueprint for nailing your niche and having massive clarity. This will save you tons of time, stress, and confusion. You will be able to create a more targeted collection that you know will sell.
Nailing your niche is essential for your brand’s survival and growth. When you finally figure it out you will be more fulfilled as an entrepreneur. Your values and passion will be aligned with your products and brand and your authenticity will attract long-lasting customers.

$150.00 $97.00

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We have a special one time offer just for you.

6-Step Clothing Brand Startup Course

This Course will guide you through our proven 6-step success blueprint, on how to go from just an idea, to learning exactly what it takes to launch your own profitable sustainable apparel brand. At the end of this course you will know how to turn your idea into a reality, and you will have the building blocks to run a sustainable business. Educate yourself to be the CEO of your brand. The course is packed with video lessons, reading material, resources, and downloadable templates.