How To Start A Profitable Clothing Brand

Follow Our 6-Step Process From Idea To Market Launch

Build Your Foundation  |  Manage Your Business  |  Build Your Brand

Design Your Collection  |  Produce Your Garments  |  Sell Your Products

Have you always wanted to start your own sustainable apparel brand?

Do you have a great brand idea, but don't know how to make it into a reality?

Do you want to have full creative freedom, get out of the 9 to 5 rut, and run a clothing business on your own terms?

Just imagine how proud you will feel when you create purposeful and environmentally friendly products.

Imagine how proud you will feel seeing your garments on real people next year.

Imagine having an income, doing what you love, being creative and building your brand based on your values and beliefs.

If that sounds like you, we’ve got you covered!

Here’s why we created this course:

Back in 2009 both of us worked 9-5 jobs. We travelled extensively and every time we packed our bags we were frustrated with the amount of clothes to bring. We needed versatile products, that could be used in urban and outdoor environments. We wanted to create a clothing brand for our needs.

We knew design, product development and tech but we had major gaps in branding, marketing and sales and most of all in how to run and manage a profitable business.

We Googled, we went to industry events but what gave us the progress leaps was talking to industry experts. People that had done what we were trying to do. We didn’t have to reinvent the wheel, we just had to implement tried, tested and proven frameworks that other entrepreneurs had done successfully.

We have created this live course to give you the ENTIRE framework, so you can save time, know exactly what to do and avoid costly mistakes.

Not just fashion

Apparel Entrepreneurship is for ALL apparel products, not just fashion.
Activewear and Sportswear
and all other apparel products. We’ve even worked with a pole dancing wear brand:)

More than a just design, or just manufacturing

Why Apparel Entrepreneurship is called exactly that – Apparel ENTREPRENEURSHIP, is because starting and building an apparel brand is MORE than just a small tiny part like design.

You need to educate yourself to be the CEO of your brand.

You need to learn about running a profitable business, strategy, about online, social media, marketing, team building, sales, and ALL the other parts involved in building a brand. 

Apparel Entrepreneurship covers all aspects! It’s a ONE stop shop!

Taught by experts Ana & Klas Kristiansson

Our mission is to help entrepreneurs build profitable and purposeful apparel brands to positively impact their own and their customers lives.
We are the founders of the online educational platform Apparel Entrepreneurship.
We host the Apparel Entrepreneurship Podcast.
We are authors of the book Apparel Entrepreneurship How To Successfully Start & Run A Clothing Brand.
We are running a technical apparel design agency since 12 years
We are apparel brand strategy consultants – design, brand, sustainability and innovation
We are the founders of Desinder.com, the online connecting platform for brands and freelance designers worldwide.

Ana & Klas Kristiansson
Ana & Klas Kristiansson

Ana's Background

  • BFA in Fashion Design from Parsons School of Design in New York & Paris.
  • 20+ years experience from the apparel industry.
  • Designed and product developed award winning products for international outdoor brands.
  • Launched and run 2 own brands.

Klas's Background

  • MSc in Digital Communication from the Royal Institute of Technology Stockholm & ENST Paris.
  • 20+ years experience from working with sales, marketing, e-commerce, project management, and business development.
  • Launched and run 2 own brands.

What you will learn:


You will learn how to build a solid foundation so you can run your brand efficiently, effectively, and without stress. 

You will learn how to best operate and run your business, how to determine your values, and your brands why.

You will also learn how to deal with mental blocks to show up as the CEO you want to be, to succeed with your business.



You will learn about financing options and how to best manage your finances.

You will also learn about how to nail your brand story, and how to best strategize your business.

You will learn how to write a business plan, including how to understand market opportunities and find your unique point of view.



You will learn how to build a strong brand. 

You will learn how to create a unique brand identity and about making your branding package

You will also learn how to figure out your target customer and how to nail your particular market niche.

You will also learn how to strategize your marketing.



You will learn how to create your designs and collection, even if you don’t know how to draw.

You will focus on how to define and plan your collection and how to create a selling collection structure.

You will also learn all about tech packs, bill of materials, measurement lists, how to source sustainable materials, and how to strategically price your garments for profit



You will learn how to find the right manufacturing and supplier partners

You will learn how to create & comment samples, and how to control and plan your bulk production.

You will learn how to make/produce your garments.



You will learn how to successfully sell your garments and collection.

You will learn about different sales strategies and how to determine the ones that suit your brand best.

You will learn how to create an optimal sales kit, how to work with orders, and how to master customer service.

You will also learn about opportunities by working with retailers, agents, and distributors.

Our promise to you is this:

You will learn how to go from having just a product or a brand idea to launching your own apparel line. You will learn the exact steps involved from setting the foundation, to branding, design, sourcing, manufacturing and different sales strategies. 

You will most of all learn what is important and what’s NOT, so you can focus on what matters and what moves the needle in your business. 

You may only be a solopreneur, or have a partner. That’s more than enough! You are who we built this course for! 

Sign Up For The Course

How To Successfully Start A Clothing Brand

Apparel Entrepreneurship Masterclass


Course Videos

3+ hours of course videos with 8 comprehensive lessons that will guide you through these steps:

  • Build your foundation
  • Manage your business
  • Build your brand
  • Design your collection
  • Make your garments
  • Sell your products
Apparel Course Videos

Reading Materials

Complementing reading material to give you actionable steps to master skills such as:

  • How to fit a garment
  • How to comment a garment
  • Marketing tactics
  • Fabric knowledge
  • Quality control
  • How to make a tech pack
  • & more
Reading materials

Downloadable Templates

Actionable, step-by-step checklists and templates that produce specific results and allow you to understand and implement the course learnings with ease and speed. Including:

  • Course completion secrets
  • The complete Course Workbook
  • Startup Checklist
  • Apparel Glossary
  • Business Plan Template
  • Budget Template
  • Bootstrap list
  • Customer Profile Template
  • Marketing Tactics Checklist
  • Product Price Matrix
  • Male and Female croquis templates
  • Manufacturing Checklist
  • Online Store Checklist
  • Order Form Template


I’m so glad I found Apparel Entrepreneurship.  Before meeting this dynamic duo, I lacked a clear roadmap to create and launch my fashion brand.  Their materials, such as their detailed book, provided a timeline and information on each step to creating a new fashion brand.  Having access to their live Q&A was helpful since Ana and Klas were ready to answer any questions submitted.  Not only are they knowledgeable but they are committed to the success of all apparel entrepreneurs!
Tan Gopal
Apparel Entrepreneurship helped me to finally start working with confidence on my brand. I did not know anything about how to start fashion brand etc. The amount of knowledge and information that is available from Apparel Entrepreneurship is invaluable. It guided me into the right direction when it came to what to do and what not do to. Thank you Ana & Klas!
Phil Nelson
I started my company with basically zero knowledge about the apparel industry. With no network, no experience not even basic industry knowledge. The complexity of it is frightening ….so frightening, that at one point I was on the verge of giving up. And this is when I came across the Apparel Entrepreneurship community. It was like getting a structured handbook – it’s extremely useful! Access to many years of industry expert knowledge, giving me a strong basis and opening my eyes to directions, trends and necessities I haven’t even though of before……and whenever I’m stuck or in doubt, I can always count on the community to help me out. I can’t express how grateful I am to Ana and Klas for starting this! Thank you!
Edit Nagy
Apparel Entrepreneurship’s focused pool of information, contacts, and templates is a service that I couldn’t get anywhere else. I am coming from another industry and for me, AE is both a crash course and a support system to make my development process both faster and more accurate. I’m also looking forward to seeing how the community grows and I expect that to be another source of valuable information and support as I’m preparing to launch and then grow my brand.
Joonas Luotonen
Apparel Entrepreneurship is such a valuable asset to any clothing brand. Ana and Klas both have a wealth of experience from setting up their own brands which means that the advice, based on these experiences, is realistic and actionable. They provide useful resources to help brands learn about the elements required for running a clothing line, and the tools and templates offered here are extremely valuable as they are hard to find elsewhere. The availability of the community helps to make brands feel well supported by the two of them, and by other entrepreneurs.
Charlie Pollard
I am a french entrepreneur. I knew nothing about the apparel business, when I bumped onto Apparel Entrepreneuship. Whaouh! This is the perfect balance between knowledge, user-friendly tools, and community. I found it very useful to learn about the business and interact with pros.
Thomas Blard
What Apparel Entrepreneurship has created is long overdue in this industry. Your experience and the content you create out of it is of very high value, not only for new starters but also for those that already deal within a running system, to better understand the full picture. It provides a nice guidance and source of help for those who do not have the relevant network yet to get proper information from.
Simone Meier
Starting my own brand seemed like a too big of a project for me to embark on. I didn’t know where to start, what questions to ask or where to turn. Ana and Klas at Apparel Entrepreneurship, helped me with everything! Their combined knowledge and experience is impressive. They set the tone for what was to come, they gave me guidance of where to start, from branding, marketing, hangtags, to neck and size labels, to patterns, fabric, and manufacturer hunting. They walked with me every step of the way and having them as a guide made the journey feel safer and they do push things forward. You’re never standing still and if I ever had any questions – they’re super quick to answer. The best part was that they are so passionate and invested in the work that they do. They genuinely care and they want you to succeed.
Emine Güler


Apparel Entrepreneurship 6-Step Process

Step 1

Build a solid foundation to run your brand efficiently and effectively.

Step 2

Manage your finances, team, story, and business strategy.

Step 3

Create a strong brand identity, find your target customer, and master your marketing strategy.

Step 4

Define your collection, design your styles, and source the right materials.

Step 5

Create patterns and samples. Find the right manufacturer, control quality & plan the bulk production.

Step 6

Determine your sales strategy, explore different sales channels, and succeed with your customer care.


Fashion is a $3 trillion industry. The worldwide revenue for the e-commerce fashion industry is expected to grow to $713 billion in 2022.


This means huge opportunities!

How To Start A Profitable Clothing Brand

6-Step Clothing Brand Launch Accelerator


Enroll Now For:
  • 3 hours of course videos with 8 comprehensive mastery lessons
  • Complementing reading material to give you actionable steps
  • Actionable, step-by-step checklists and templates
  • Sustainability - The Foundation

You will have access to the course for 2 years, which gives you plenty of time to run through the course at your own pace.


Who is this course right for?

This course is right for you if you have an apparel brand idea or concept and want to make that into a reality. You do not need to have prior industry experience. You will learn step by step how to create a unique design, product develop it, and get it into customers’ hands – sustainably.

This course is also great for entrepreneurs in their startup phase that want to have a clear step-by-step framework for a successful launch.

What else do I need in order to finish the course? Tools or other tech?

To watch and consume the course, you will need to have a computer or tablet and a good internet connection. You will be emailed the link to each session beforehand.

Most importantly – a notebook:)

How much time will the course take to complete?

The educational content will take 4-5 hours to complete.

But it’s the thinking, and working in between the sessions that will take time to put into action.

We suggest that you dedicate 1h per day or allocate at least 3 hours per week to have momentum and to have a continuous thought process and implementation time.

What happens after the course?

You will be equipped to launch your sustainable clothing brand and create a profitable and purposeful clothing business.

If you want ongoing support and access to tools and resources you are welcome to join the Apparel Entrepreneurship membership.

For how long will I have access to the course?

Yes, you will have access to all the course material for 2 years, which allows you to revisit any part of the course as many times as you like for a long time.