How to grow your fashion brand ONLINE

For Clothing Brands That Want To Scale Online

For the first time, (and per demand) we’re launching the HOW TO GROW YOUR FASHION BRAND ONLINE course.

This course will show you how to grow your online presence, customer base and increase your business revenue, even in uncertain times. 

Do you have an existing apparel brand but you’re not making the profit you want?

Do you want to have a strong brand community with raving, loyal fans that buy from you over and over again?

If you’re nodding your head, we’ve just created something for you.

Imagine - What if you could:

If you could end this year with a great profit, what would that make possible for you and your business?

Here’s why we created this course:

There’s a new reality. 

“Business as usual” doesn’t exist anymore.

Customers are now spending a huge portion of their time online. And that’s also where they can shop safely. If you don’t have a solid online presence and a well functioning website and web-shop you are missing out on sales and revenue!

The holidays seasons are soon approaching and this is your chance to make up for slow or lost sales during the pandemic. You can still end your year with a strong profit. 

Grow your fashion brand online

Here’s why it matters right NOW

Running an apparel business is a long game. Online presence is not built overnight. Now is a perfect time to build and grow your online presence, because it’s where people hang out.

Online is where it’s at! You either get on the game, adapt, pivot, innovate and create new opportunities or you will be passed by other brands and your competitors. 

What is it?

The HOW TO GROW YOUR FASHION BRAND ONLINE course is a 4h long, DIY, self paced online course that shows you how to increase your online presence, make more sales online and attract customers to buy your products.

On top of the 4h video workshops, you will aslo have access to reading material, templates, checklists, and resources to help you with your implementation.

You will be guided step-by-step through the course at your own pace, letting you decide which step is the most important to you, to start diving into the content that has the most impact for your business. 

You can either keep doing what you’re doing and keep getting the same results, or you can join the HOW TO GROW YOUR FASHION BRAND ONLINE course and end your year with a nice profit.

Who is this course right for?

This course is right for you if you have launched your brand, are up and running and want to take it to the next level. 

Basically you want to boost you online presence and sales.

It’s not just for fashion brands

HOW TO GROW YOUR FASHION BRAND ONLINE course is for ALL types of apparel products, not just fashion. 

Activewear and Sportswear





and all other apparel products. Even accessories like Headbands, Scarves and Gloves.

When you implement the learnings from the course - By the end of it you’ll have

Even if you are not a “tech person”, this course is designed for YOU, to take control of your online business, and implement strategies for steady growth.

The Course Contains 4 Modules

Module 1

Reality & How To Create A Market Match

-Mindset shifts to get to the next level

-Optimized website and email

-Target Customer and Story to attract your customers

-Unique Voice – to make sure you offer something unique

-Connect with your customers – to create a strong community of loyal customers

Module 2

How To Get Traffic To Your Website

-What you need to do to get traffic

-Brand recognition – to build a strong connection

-Organic traffic including Social Media – tips on how to get organic traffic 

-Paid Traffic – tips on how to optmize your paid traffic

-Strategies including collaborations

Module 3

How To Convert Viewers Into Buyers

-Website optimization

-Checkout and cart abandonment improvements

-Irresistible Product Offers to sell more products

-How to use video to sell more products

Module 4

Evaluation & How To Create An Action Plan

-How to use analytics


-9-step action plan to sell more products


Online Store Checklist

-checklist to help you optimize your webshop  for more sales – value $49

24 Instagram Story Ideas

– to help you grow your Instagram following and engagement – value $49

54 Blogging Ideas For Your Apparel Brand

– never run out of ideas again on what to write on your blog posts – value $69

Opt-In Freebie Cheat Sheet

– 10 point cheat sheet to create a freebie your customers will want. Helping you collect email addresses to alter use for your email marketing – value $49

30-Day Social Media Plan

– 30 days of ideas to help you plan your posts on Instagram and Facebook – value $49

Website Audit Checklist

– Audit your website and implement necessary changes to improve your traffic and conversions – value $49

Goals and Productivity Planner 

-11-page Goal and Productivity planner containing: Yearly planner, Monthly Planner, Weekly Planner, Daily Planner, Goals Planner & To-Do List in PDF format.

-To help you increase your productivity and work efficiency– value $99

Taught by experts Ana & Klas Kristiansson

Our mission is to help entrepreneurs build profitable and purposeful apparel brands to positively impact their own and their customers lives.
We are the founders of the online educational platform Apparel Entrepreneurship.
We host the Apparel Entrepreneurship Podcast.
We are authors of the book Apparel Entrepreneurship How To Successfully Start & Run A Clothing Brand.
We are running a technical apparel design agency since 12 years
We are apparel brand strategy consultants – design, brand, sustainability and innovation
We are the founders of, the online connecting platform for brands and freelance designers worldwide.

Ana & Klas Kristiansson
Ana & Klas Kristiansson

Ana's Background

  • BFA in Fashion Design from Parsons School of Design in New York & Paris.
  • 20+ years experience from the apparel industry.
  • Designed and product developed award winning products for international outdoor brands.
  • Launched and run 2 own brands.

Klas's Background

  • MSc in Digital Communication from the Royal Institute of Technology Stockholm & ENST Paris.
  • 20+ years experience from working with sales, marketing, e-commerce, project management, and business development.
  • Launched and run 2 own brands.

Right now, you may not have the gift of revenue, but you have the gift of time. Spend it where it matters!

The workshop is very practical and actionable. It follows our tried and proven steps from working with hundreds and hundreds of apparel entrepreneurs in the Apparel Entrepreneurship Membership and coaching programs PLUS our clients from the Technical Apparel Design Agency.


How to grow your fashion brand ONLINE

Enroll Now For Only:
  • 4 hours of course videos with comprehensive mastery lessons​
  • Complementing reading material to give you actionable steps
  • Actionable, step-by-step checklists and templates


I’m so glad I found Apparel Entrepreneurship.  Before meeting this dynamic duo, I lacked a clear roadmap to create and launch my fashion brand.  Their materials, such as their detailed book, provided a timeline and information on each step to creating a new fashion brand.  Having access to their live Q&A was helpful since Ana and Klas were ready to answer any questions submitted.  Not only are they knowledgeable but they are committed to the success of all apparel entrepreneurs!
Tan Gopal
Apparel Entrepreneurship helped me to finally start working with confidence on my brand. I did not know anything about how to start fashion brand etc. The amount of knowledge and information that is available from Apparel Entrepreneurship is invaluable. It guided me into the right direction when it came to what to do and what not do to. Thank you Ana & Klas!
Phil Nelson
I started my company with basically zero knowledge about the apparel industry. With no network, no experience not even basic industry knowledge. The complexity of it is frightening ….so frightening, that at one point I was on the verge of giving up. And this is when I came across the Apparel Entrepreneurship community. It was like getting a structured handbook – it’s extremely useful! Access to many years of industry expert knowledge, giving me a strong basis and opening my eyes to directions, trends and necessities I haven’t even though of before……and whenever I’m stuck or in doubt, I can always count on the community to help me out. I can’t express how grateful I am to Ana and Klas for starting this! Thank you!
Edit Nagy
Apparel Entrepreneurship’s focused pool of information, contacts, and templates is a service that I couldn’t get anywhere else. I am coming from another industry and for me, AE is both a crash course and a support system to make my development process both faster and more accurate. I’m also looking forward to seeing how the community grows and I expect that to be another source of valuable information and support as I’m preparing to launch and then grow my brand.
Joonas Luotonen
Apparel Entrepreneurship is such a valuable asset to any clothing brand. Ana and Klas both have a wealth of experience from setting up their own brands which means that the advice, based on these experiences, is realistic and actionable. They provide useful resources to help brands learn about the elements required for running a clothing line, and the tools and templates offered here are extremely valuable as they are hard to find elsewhere. The availability of the community helps to make brands feel well supported by the two of them, and by other entrepreneurs.
Charlie Pollard
I am a french entrepreneur. I knew nothing about the apparel business, when I bumped onto Apparel Entrepreneuship. Whaouh! This is the perfect balance between knowledge, user-friendly tools, and community. I found it very useful to learn about the business and interact with pros.
Thomas Blard
What Apparel Entrepreneurship has created is long overdue in this industry. Your experience and the content you create out of it is of very high value, not only for new starters but also for those that already deal within a running system, to better understand the full picture. It provides a nice guidance and source of help for those who do not have the relevant network yet to get proper information from.
Simone Meier
Starting my own brand seemed like a too big of a project for me to embark on. I didn’t know where to start, what questions to ask or where to turn. Ana and Klas at Apparel Entrepreneurship, helped me with everything! Their combined knowledge and experience is impressive. They set the tone for what was to come, they gave me guidance of where to start, from branding, marketing, hangtags, to neck and size labels, to patterns, fabric, and manufacturer hunting. They walked with me every step of the way and having them as a guide made the journey feel safer and they do push things forward. You’re never standing still and if I ever had any questions – they’re super quick to answer. The best part was that they are so passionate and invested in the work that they do. They genuinely care and they want you to succeed.
Emine Güler


Who is this course right for?

This course is right for you if you have launched your brand, are up and running and want to take it to the next level.

Basically you want to boost you online presence and sales.

How long will I have access to the course.

You will have access to all the course material for 2 years, which allows you to revisit any part of the course as many times as you like for a long time.