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Build Your Foundation | Manage Your Business | Build Your Brand
Design Your Collection | Produce Your Garments | Sell Your Products
If you are an apparel entrepreneur about to launch a clothing brand, or if you want to improve your operations for your start-up clothing brand, then this is the course for you.
In this course, you will learn how to start and run a profitable clothing brand with the Apparel Entrepreneurship 6-step process.
You will learn how to go from having just a product or a brand idea to launching your own apparel line.
You will learn the exact steps involved from setting the foundation, to branding, design, sourcing, manufacturing, and different sales strategies.
You will most of all learn what is important and what’s NOT, so you can focus on what matters and what moves the needle in your business.
We run one of Europe’s leading apparel business and design agencies, Desinder, for 15 years.
We have been working in the apparel industry for over 20 years, we started 2 own clothing brands, we have helped thousands of apparel startups to launch their brands through our courses, book, membership, podcast, webinars, and lectures.
We have taken all this experience and created an uncomplicated 6-step framework that works for all apparel brands in any stage.
In this course, you will learn:
1. BUILD YOUR FOUNDATION
You will learn how to build a solid foundation so you can run your brand efficiently, effectively, and without stress.
You will learn how to best operate and run your business, how to determine your values, and your brands why.
You will also learn how to deal with mental blocks to show up as the CEO you want to be, to succeed with your business.
2. MANAGE YOUR BUSINESS
You will learn about financing options and how to best manage your finances.
You will also learn about how to nail your brand story, and how to best strategize your business.
You will learn how to write a business plan, including how to understand market opportunities and find your unique point of view.
3. BUILD YOUR BRAND
You will learn how to build a strong brand.
You will learn how to create a unique brand identity and about making your branding package
You will also learn how to figure out your target customer and how to nail your particular market niche.
You will also learn how to strategize your marketing.
4. DESIGN YOUR COLLECTION
You will learn how to create your designs and collection, even if you don’t know how to draw.
You will focus on how to define and plan your collection and how to create a selling collection structure.
You will also learn all about tech packs, bill of materials, measurement lists, how to source sustainable materials, and how to strategically price your garments for profit
5. MAKE YOUR GARMENTS
You will learn how to find the right manufacturing and supplier partners
You will learn how to create & comment samples, and how to control and plan your bulk production.
You will learn how to make/produce your garments.
6. SELL YOUR PRODUCTS
You will learn how to successfully sell your garments and collection.
You will learn about different sales strategies and how to determine the ones that suit your brand best.
You will learn how to create an optimal sales kit, how to work with orders, and how to master customer service.
You will also learn about opportunities by working with retailers, agents, and distributors.
More than a just design, or just manufacturing
Why Apparel Entrepreneurship is called exactly that – Apparel ENTREPRENEURSHIP, is because starting and building an apparel brand is MORE than just a small tiny part like design.
You need to educate yourself to be the CEO of your brand.
You need to learn about running a profitable business, strategy, about online, social media, marketing, team building, sales, and ALL the other parts involved in building a brand.
Apparel Entrepreneurship covers all aspects! It’s a ONE stop shop!
You get instant access to the course, and in less than 1 week you will learn to
1 – Build a solid foundation to run your brand efficiently and effectively.
2 – Manage your finances, team, story, and business strategy.
3 – Create a strong brand identity, find your target customer, and master your marketing strategy.
4 – Define your collection, design your styles, and source the right materials.
5 – Create patterns and samples. Find the right manufacturer, control quality & plan the bulk production.
6 – Determine your sales strategy, explore different sales channels, and succeed with your customer care.
Not only fashion
This course is for ALL apparel products, not just fashion.
- Activewear
- Sportswear
- Outdoor
- Ski
- Golf
- Running
- Cycling
- Hunting
- Fitness
- Streetwear
- Equestrian
- Workwear
- Watersports
- Childrenswear
- Eveningwear
- and all other apparel products.
What you get inside the course
THE 6-STEP PROCESS
Step 1
Build a solid foundation to run your brand efficiently and effectively.
Step 2
Manage your finances, team, story, and business strategy.
Step 3
Create a strong brand identity, find your target customer, and master your marketing strategy.
Step 4
Define your collection, design your styles, and source the right materials.
Step 5
Create patterns and samples. Find the right manufacturer, control quality & plan the bulk production.
Step 6
Determine your sales strategy, explore different sales channels, and succeed with your customer care.
Course Videos
3+ hours of course videos with 8 comprehensive lessons that will guide you through these steps:
- Build your foundation
- Manage your business
- Build your brand
- Design your collection
- Make your garments
- Sell your products
Reading Materials
Complementing reading material to give you actionable steps to master skills such as:
- How to fit a garment
- How to comment a garment
- Marketing tactics
- Fabric knowledge
- Quality control
- How to make a tech pack
- & more
Downloadable Templates
Actionable, step-by-step checklists and templates that produce specific results and allow you to understand and implement the course learnings with ease and speed. Including:
- Course completion secrets
- The complete Course Workbook
- Startup Checklist
- Apparel Glossary
- Business Plan Template
- Budget Template
- Bootstrap list
- Customer Profile Template
- Marketing Tactics Checklist
- Product Price Matrix
- Male and Female croquis templates
- Manufacturing Checklist
- Online Store Checklist
- Order Form Template
Here’s why we created this course
Back in 2007 we worked 9-5 jobs. We traveled extensively and every time we packed our bags we were frustrated with the amount of clothes to bring. We needed versatile products, that could be used in urban and outdoor environments. We wanted to create a clothing brand for our needs.
We knew design, product development and tech but we had major gaps in branding, marketing and sales and most of all in how to run and manage a profitable business.
We Googled and we went to industry events, but what gave us the progress leaps was talking to industry experts. Talking to people that had done what we were trying to do. We didn’t have to reinvent the wheel, we just had to implement tried, tested and proven frameworks that other entrepreneurs had done successfully. So now we have created the course we wish we had back in 2007.
We have created this course to give you the ENTIRE framework, so you can save time, know exactly what to do and avoid costly mistakes.
Taught by apparel business experts Ana & Klas Kristiansson
Our mission is to help entrepreneurs build profitable and purposeful apparel brands to positively impact their own and their customers’ lives.
We are running an apparel business and design agency, Desinder.com, for 15 years, working with established brands worldwide every day.
We are the founders of the online educational platform Apparel Entrepreneurship, where we have helped thousands of brands launch and run their apparel businesses.
We host the Apparel Entrepreneurship Podcast with listeners in over 100 countries.
We are authors of the top-rated book Apparel Entrepreneurship How To Successfully Start & Run A Clothing Brand.
Ana's Background
- BFA in Fashion Design from Parsons School of Design in New York & Paris.
- 20+ years experience from the apparel industry.
- Designed and product developed award winning products for international outdoor brands.
- Launched and run 2 own brands.
Klas's Background
- MSc from the Royal Institute of Technology Stockholm & ENST Paris.
- 20+ years experience from working with sales, marketing, e-commerce, project management, and business development.
- Launched and run 2 own brands.
Our promise to you is this:
You will learn how to go from having just a product or a brand idea to launching your own apparel line. You will learn the exact steps involved from setting the foundation, to branding, design, sourcing, manufacturing and different sales strategies.
You will most of all learn what is important and what’s NOT, so you can focus on what matters and what moves the needle in your business.
You may only be a solopreneur, or have a partner. That’s more than enough! You are who we built this course for!
Listen to what some of our alumni say about the course
Before I took the Apparel Entrepreneurship course there were many aspects to the apparel industry that seemed mysterious and daunting to figure out as a small start-up brand owner.
I knew this course was just what I'd been looking for because it's so niched down to exactly what needed: how to build an apparel brand and succeed as an entrepreneur in the industry. Most accelerators have a more general focus for a wider audience. The very specific information and individual attention/feedback was exactly what I needed.
I thought, maybe I can get the same insights from google or reading a book. That is definitely not the case and I'm so glad I went for it. 🙂
I also appreciated how much Apparel Entrepreneurship has put in to long-term incredibly valuable content (videos, reading materials, resource lists) that I can continue to reference and have access to.
I’ve made so much progress: I've chosen my brand values. Registered for my trademark. Reserved an instagram handle. Worked on material sourcing, gained confidence for my concept, made progress on determining a realistic business model, and have created a detailed mind-map that will serve as an outline for my business plan.
I'd recommend this course right away to anyone who's seriously exploring apparel entrepreneurship or in the process already. It's absolutely the most specific, all-encompassing bundle of information/support for doing so, and the instructors are wonderful!
Definitely go for it - it's absolutely worth the investment!
Thank you so much for all that you've put into creating the ideal course for apparel brand entrepreneurs. There's nothing else like it out there, and I'm so glad I found you!
Abby Peitsmeyer
USA
I had an idea of a brand but needed to understand the entire process, from an idea to launch.
The course really covers it all in a very detailed manner. It’s packed with the most useful information.
I have made a lot of progress - created my designs, worked on my business plan, finishing up my website and working on social media.
I just have to mention that I learned so much valuable information that even if I worked for years in this industry I would’ve never known about all this information.
From the bottom of my heart thank you! I am so much more prepared going forward!
Sima Azadegan
USA
Before I joined the course I felt very frustrated, unorganized, scattered and overwhelmed.
After taking the course I am now confident and am turning my dream brand into a reality.
In the course you covered things I would have never thought about, specially in the sustainability area.
The biggest benefits for me with the course were:
1. Knowing the mistakes to avoid when finding and contacting manufacturers.
2. Gaining understanding of WHY knowing exactly what your brand's "WHY" and mission and values are is important in every business, design and marketing decision you will make.
I strongly recommend the course, it provides an actionable framework for starting a brand. I was pleasantly surprised with the course materials. Having something visual that I can look back on and tweak, is a game changer in staying on track and organized with where I want to take my brand.
If you are serious about starting a clothing brand, the investment in the course is necessary.
Thank you again for putting the course and the materials together.
Ashley Alt
Australia
I’m so glad I found Apparel Entrepreneurship. Before meeting this dynamic duo, I lacked a clear roadmap to create and launch my fashion brand. Their materials, such as their detailed book, provided a timeline and information on each step to creating a new fashion brand. Not only are they knowledgeable but they are committed to the success of all apparel entrepreneurs!
Tan Gopal
USA
Apparel Entrepreneurship is such a valuable asset to any clothing brand. Ana and Klas both have a wealth of experience from setting up their own brands which means that the advice, based on these experiences, is realistic and actionable. They provide useful resources to help brands learn about the elements required for running a clothing line, and the tools and templates offered here are extremely valuable as they are hard to find elsewhere. The availability of the community helps to make brands feel well supported by the two of them, and by other entrepreneurs.
Charlie Pollard
USA
Apparel Entrepreneurship helped me to finally start working with confidence on my brand. I did not know anything about how to start fashion brand etc. The amount of knowledge and information that is available from Apparel Entrepreneurship is invaluable. It guided me into the right direction when it came to what to do and what not do to. Thank you Ana & Klas!
Phil Nelson
Holland
I started my company with basically zero knowledge about the apparel industry. With no network, no experience not even basic industry knowledge. The complexity of it is frightening ….so frightening, that at one point I was on the verge of giving up.
And this is when I came across the Apparel Entrepreneurship community. It was like getting a structured handbook – it’s extremely useful! Access to many years of industry expert knowledge, giving me a strong basis and opening my eyes to directions, trends and necessities I haven’t even though of before……and whenever I’m stuck or in doubt, I can always count on the community to help me out.
I can’t express how grateful I am to Ana and Klas for starting this! Thank you!
Edit Nagy
Hungary
Apparel Entrepreneurship’s focused pool of information, contacts, and templates is a service that I couldn’t get anywhere else.
I am coming from another industry and for me, AE is both a crash course and a support system to make my development process both faster and more accurate.
I’m also looking forward to seeing how the community grows and I expect that to be another source of valuable information and support as I’m preparing to launch and then grow my brand.
Joonas Luotonen
Finland
I am a french entrepreneur. I knew nothing about the apparel business, when I bumped onto Apparel Entrepreneuship. Whaouh! This is the perfect balance between knowledge, user-friendly tools, and community. I found it very useful to learn about the business and interact with pros.
Thomas Blard
France
What Apparel Entrepreneurship has created is long overdue in this industry. Your experience and the content you create out of it is of very high value, not only for new starters but also for those that already deal within a running system, to better understand the full picture. It provides a nice guidance and source of help for those who do not have the relevant network yet to get proper information from.
Simone Meier
Germany
Starting my own brand seemed like a too big of a project for me to embark on. I didn’t know where to start, what questions to ask or where to turn. Ana and Klas at Apparel Entrepreneurship, helped me with everything! Their combined knowledge and experience is impressive. They set the tone for what was to come, they gave me guidance of where to start, from branding, marketing, hangtags, to neck and size labels, to patterns, fabric, and manufacturer hunting. They walked with me every step of the way and having them as a guide made the journey feel safer and they do push things forward. You’re never standing still and if I ever had any questions – they’re super quick to answer. The best part was that they are so passionate and invested in the work that they do. They genuinely care and they want you to succeed.
Emine Güler
UK
Sign Up For The
6-Step
Successful Clothing Brand Launch
Program
FAST-ACTION BONUS
Goal & Productivity Planner (Value $29)
Goal & Productivity Planner Templates 11 pages containing: Yearly planner Monthly planner Weekly planner Daily planner Goals planner & To-do list In PDF format
Sustainability Course (Value $499)
In this course, you will learn the fundamentals when it comes to running a sustainable and responsible apparel business.
We are covering what it means and how to implement sustainability in:
- Brand values & mission
- Marketing
- Collection & Design
- Sourcing & Manufacturing
- Packaging
- Logistics
- Product Care & Afterlife
- Sales & Communication
INSTANT ACCESS
Enroll Now For:
$
1999
ONE-TIME INVESTMENT
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Learn to Build your foundation
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Learn to Manage your business
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Learn to Build your brand
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Learn to Design your collection
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Learn to Make your garments
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Sell your products
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3 hours of course videos with 8 comprehensive mastery lessons
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Complementing reading material to give you actionable steps
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Actionable, step-by-step checklists and templates
No Need To Buy A Pig In A Poke
We know this course will give you loads of value if you are about to launch, or if you are already running, an apparel business.
We know, from working in the industry for over 20 years, that this 6-step process will give you a clear structure and help you focus on what will elevate your business.
However, if you for some reason change your mind, don't like our teaching style, or feel this isn't right for you, we will give you 100% of your investment back. Just let us know within a week from purchasing, by emailing us at hello@apparelentrepreneurship.com, that you want a refund.
FREQUENTLY ASKED QUESTIONS
Who is this course right for?
This course is right for you if you have an apparel brand idea or concept and want to make that into a reality. You do not need to have prior industry experience. You will learn step by step how to create a unique design, product develop it, and get it into customers’ hands – sustainably.
This course is also great for entrepreneurs in their startup phase that want to have a clear step-by-step framework for a successful launch.
What else do I need in order to finish the course? Tools or other tech?
To watch and consume the course, you will need to have a computer or tablet and a good internet connection. You will be emailed the link to each session beforehand.
Most importantly – a notebook:)
How much time will the course take to complete?
The educational content will take 4-5 hours to complete.
But it’s the thinking, and working in between the sessions that will take time to put into action.
We suggest that you dedicate 1h per day or allocate at least 3 hours per week to have momentum and to have a continuous thought process and implementation time.
What happens after the course?
You will be equipped to launch your sustainable clothing brand and create a profitable and purposeful clothing business.
If you want ongoing support and access to tools and resources you are welcome to join the Apparel Entrepreneurship membership.
For how long will I have access to the course?
Yes, you will have access to all the course material for 2 years, which allows you to revisit any part of the course as many times as you like for a long time.
Can I get a refund?
Yes, you can. We know this course will give you loads of value if you are about to launch, or if you are already running, an apparel business.
We know, from working in the industry for over 20 years, that this 6-step process will give you a clear structure and help you focus on what will elevate your business.
However, if you for some reason change your mind, don’t like our teaching style, or feel this isn’t right for you, we will give you 100% of your investment back. Just let us know within a week from purchasing, by emailing us at hello@apparelentrepreneurship.com, that you want a refund.
A BRIGHT FUTURE
Fashion is a $3 trillion industry. The worldwide revenue for the e-commerce fashion industry is expected to grow to $713 billion in 2022.