Find Your Unique Value Proposition & Brand Niche

Nail Your Niche

Create products that sell

Attract loyal customers

Build a successful profitable apparel business

Nailing your niche is essential for your brand’s survival and growth. 

When you finally figure it out you will be more fulfilled as an entrepreneur. 

Your values and passion will be aligned with your products and brand and your authenticity will attract long-lasting customers.

Here’s what’s inside the masterclass:

We teach you our exact step-by-step blueprint for nailing your niche and having massive clarity.

This will save you tons of time, stress, and confusion.

You will be able to create a more targeted collection that you know will sell.

Find Your Unique Value Proposition & Brand Niche

Enroll Now For Only:
$ 27 Instant Access
  • Find Your Unique Value Proposition & Brand Niche Masterclass

Taught by experts Ana & Klas Kristiansson

Our mission is to help entrepreneurs build profitable and purposeful apparel brands to positively impact their own and their customers lives.
We are the founders of the online educational platform Apparel Entrepreneurship.
We host the Apparel Entrepreneurship Podcast.
We are authors of the book Apparel Entrepreneurship How To Successfully Start & Run A Clothing Brand.
We are running a technical apparel design agency since 13 years
We are apparel brand strategy consultants – design, brand, sustainability and innovation

Ana & Klas Kristiansson
Ana & Klas Kristiansson

Ana's Background

  • BFA in Fashion Design from Parsons School of Design in New York & Paris.
  • 20+ years experience from the apparel industry.
  • Designed and product developed award winning products for international outdoor brands.
  • Launched and run 2 own brands.

Klas's Background

  • MSc in Digital Communication from the Royal Institute of Technology Stockholm & ENST Paris.
  • 20+ years experience from working with sales, marketing, e-commerce, project management, and business development.
  • Launched and run 2 own brands.

LISTEN TO WHAT OUR COMMUNITY SAYS ABOUT APPAREL ENTREPRENEURSHIP

I’m so glad I found Apparel Entrepreneurship.  Before meeting this dynamic duo, I lacked a clear roadmap to create and launch my fashion brand.  Their materials, such as their detailed book, provided a timeline and information on each step to creating a new fashion brand.  Having access to their live Q&A was helpful since Ana and Klas were ready to answer any questions submitted.  Not only are they knowledgeable but they are committed to the success of all apparel entrepreneurs!
Tan Gopal
USA
Apparel Entrepreneurship helped me to finally start working with confidence on my brand. I did not know anything about how to start fashion brand etc. The amount of knowledge and information that is available from Apparel Entrepreneurship is invaluable. It guided me into the right direction when it came to what to do and what not do to. Thank you Ana & Klas!
Phil Nelson
Holland
I started my company with basically zero knowledge about the apparel industry. With no network, no experience not even basic industry knowledge. The complexity of it is frightening ….so frightening, that at one point I was on the verge of giving up. And this is when I came across the Apparel Entrepreneurship community. It was like getting a structured handbook – it’s extremely useful! Access to many years of industry expert knowledge, giving me a strong basis and opening my eyes to directions, trends and necessities I haven’t even though of before……and whenever I’m stuck or in doubt, I can always count on the community to help me out. I can’t express how grateful I am to Ana and Klas for starting this! Thank you!
Edit Nagy
Hungary
Apparel Entrepreneurship’s focused pool of information, contacts, and templates is a service that I couldn’t get anywhere else. I am coming from another industry and for me, AE is both a crash course and a support system to make my development process both faster and more accurate. I’m also looking forward to seeing how the community grows and I expect that to be another source of valuable information and support as I’m preparing to launch and then grow my brand.
Joonas Luotonen
Finland
Apparel Entrepreneurship is such a valuable asset to any clothing brand. Ana and Klas both have a wealth of experience from setting up their own brands which means that the advice, based on these experiences, is realistic and actionable. They provide useful resources to help brands learn about the elements required for running a clothing line, and the tools and templates offered here are extremely valuable as they are hard to find elsewhere. The availability of the community helps to make brands feel well supported by the two of them, and by other entrepreneurs.
Charlie Pollard
USA
I am a french entrepreneur. I knew nothing about the apparel business, when I bumped onto Apparel Entrepreneuship. Whaouh! This is the perfect balance between knowledge, user-friendly tools, and community. I found it very useful to learn about the business and interact with pros.
Thomas Blard
France
What Apparel Entrepreneurship has created is long overdue in this industry. Your experience and the content you create out of it is of very high value, not only for new starters but also for those that already deal within a running system, to better understand the full picture. It provides a nice guidance and source of help for those who do not have the relevant network yet to get proper information from.
Simone Meier
Germany
Starting my own brand seemed like a too big of a project for me to embark on. I didn’t know where to start, what questions to ask or where to turn. Ana and Klas at Apparel Entrepreneurship, helped me with everything! Their combined knowledge and experience is impressive. They set the tone for what was to come, they gave me guidance of where to start, from branding, marketing, hangtags, to neck and size labels, to patterns, fabric, and manufacturer hunting. They walked with me every step of the way and having them as a guide made the journey feel safer and they do push things forward. You’re never standing still and if I ever had any questions – they’re super quick to answer. The best part was that they are so passionate and invested in the work that they do. They genuinely care and they want you to succeed.
Emine Güler
UK
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