3+ hours of course videos with 8 comprehensive lessons that will guide you through these steps:
Complementing reading material to give you actionable steps to master skills such as:
Actionable, step-by-step checklists and templates that produce specific results and allow you to understand and implement the course learnings with ease and speed. Including:
You will learn how to build a solid foundation so you can run your brand efficiently, effectively, and without stress. In this stage, you will focus on entrepreneurship, how to best operate and run your business, how to determine your values and your brands why. You will also learn what you need and what you don’t need to succeed with your business.
You will learn about financing options and how to best manage your finances. You will also learn about how to nail your brand story, and how to best strategize your business. In this stage, you will also focus on creating a solid business plan, including how to understand market opportunities and finding your unique point of view.
In this stage, you will learn how to build a strong brand. Your focus will be on creating a unique brand identity, on making your branding package, on figuring out your target customer and your particular market niche. This is also the step where you will learn how to strategize your marketing.
Here you will learn about designing your styles and collection, even if you don’t know how to draw. In this stage, you will focus on how to define and plan your collection and how to create a selling collection structure. You will also learn all about tech packs, bill of materials, measurement lists, how to source materials, and how to set and control product prices.
In this stage, you will learn how to make/produce your garments. You will focus on creating samples, how to find the right manufacturing partners, how to get patterns done, and how to control and plan your bulk production.
This is a very important step. Here, you will learn how to successfully sell your garments and collection. You will learn about different sales strategies and how to determine the one that suits your brand best. You will know how to create an optimal sales kit, how to work with orders, and how to master customer service. You will also learn about opportunities by working with retailers, agents, and distributors.
Build a solid foundation to run your brand efficiently and effectively.
Manage your finances, team, story, and business strategy.
Create a strong brand identity, find your target customer, and master your marketing strategy.
Define your collection, design your styles, and source the right materials.
Create patterns and samples. Find the right manufacturer, control quality & plan the bulk production.
Determine your sales strategy, explore different sales channels, and succeed with your customer care.
This Course will guide you through our proven 6-step success blueprint on how to go from just an idea, to having your own profitable apparel brand. At the end of this course you will know how to turn your dream into reality, and you will have the building blocks to run a sustainable business that can support yourself and your family. This will also be a solid foundation if you choose to take your brand idea into something much bigger.
We know it might be a busy time for you, and to make it manageable, we have created the entire course as a go-at-your-own-pace solution. We really want you to properly work through the course, without rushing it. Some steps require time, research, and implementation. You have to give yourself time to actually DO what’s in the course.
Take the time that you need, be it 2 weeks or 6 months, it’s totally up to you:)
The course is accessible 24/7 for 2 years.
This course is right for you if you have an apparel brand idea or concept and want to make that into a reality. You do not need to have prior industry experience. You will learn step by step how to create a unique design, product develop it, and get it into customers’ hands.
The course is not right for you if you are looking for one-on-one coaching. This is a course where the responsibility is on you to work through the course lectures and take the necessary action and implement what you learn.
The course isn’t right for you if you have advanced knowledge in all apparel business phases. If you already master branding, concept creation, designing and product development, brand marketing and sales, then you are most probably too advanced.
BUT, if you only master one small part like the design or only marketing, this course will give you a full insight and learning on how to get from an idea to the final product. And then get that product into customers’ hands. You will learn what needs to be done in all stages included in running a successful apparel brand.
This course is also not for those who want a “quick fix”. It will take time to get to the results you want. It will require hard work and dedication over a longer period of time.
The course overall takes ca 4 hours to consume from start to finish. But it’s the thinking, and working in between the steps that will take time. We suggest that you dedicate 1h per day or allocate at least 2 hours per week to have momentum and to have a continuous thought process and implementation time.
You will have access right away after you have received your welcome email from us.
To watch and consume the course, you will need to have a computer or tablet and a good internet connection.
Not at all. You will be guided step by step. If you have any questions, we will be here to help you. As long as you are hungry to learn, you’ll do fine!
The course is structured from a pure startup point of view. From A (idea) to Z (launch). You will learn the fundamentals in our proven 6-step success path framework.
The Membership Program focuses more on running and growing a brand, the operational aspects, and how to run and scale a successful and profitable brand. The strength of the membership lies in the many available tools, templates, and databases plus the weekly guidance and support from us as mentors and a community of other apparel entrepreneurs. The membership is a perfect CONTINUATION of the course. Through the course, you will have the fundamentals, but a growing apparel brand requires continuous education, work, tweaking, and evolving.
At the moment, there is more free information available than ever before.
You can be Googling and YouTubing till your eyes bleed, but it won’t matter. You don’t know what you don’t know, meaning if you have no idea what’s important to know and what doesn’t matter, you could spend months googling and doing the wrong things in the wrong way, in the wrong order, losing tons of time and most probably money.
It’s not about having access to as much information as possible, it’s about having access to a structured framework, a proven process, so you can work on what matters, in the right order. You also want to learn the “ins” of this industry so you can avoid costly and timely mistakes.
That’s fantastic. Many successful apparel businesses have 2 founders! 2 people can absolutely work through the course, you only need one registration login.
Great, we are here to help answer them. Please email us at hello@apparelentrepreneurship.com
Well, it’s pretty simple, you will probably be in the same spot as you are right now. If you don’t want to go after your dream, release your creativity and work on your own terms….. No hard feelings!
When you put it in perspective to how much an MBA program or a Parsons School of Design tuition costs, you will see pretty quickly that yes, it is worth it. And not only is it worth it, but it also includes tips and tricks from the industry that you can’t buy or learn in school. It’s the things that you only learn by experience and by actually working in the industry.
Most programs are focused on business or just fashion design. This course combines those plus adds production, marketing, and sales.